WRITE WORD™ Public Relations was founded by David G. Lipin, a public relations professional with more than 20 years of experience working with the media – both as a publicist and a former journalist.
Prior to launching the firm in 2002, Mr. Lipin was a news reporter for Daily Variety, L.A. Magazine, Adweek, and the Daily News. He relies on his extensive newsroom experience to develop strategic publicity campaigns that generate major buzz for leading companies in diverse industries.
He developed WRITE WORD™ PR's proprietary 'earned media' methodology for generating large, photo-driven, front-page digital, print & social media coverage and extended TV and radio broadcasts.
An expert in crisis management, Mr. Lipin has been featured on KNX Newsradio and ABC TV, among others. He is a dynamic public speaker who provides corporate seminars and academic instruction on technical writing and matters related to the media.
Mr. Lipin is also an avid cyclist, hiker, and outdoors enthusiast who enjoys volunteering and mentoring for area non-profits. Past and present board service include the Arthritis Foundation and the USC Alumni Association. Mr. Lipin maintains a commitment to excellence. He graduated from the University of Southern California's prestigious journalism school – which he attended on a Dean's Scholarship.