Clients report up to 50% revenue gains with earned media campaigns!
Ragin Cajun Café's 3.5-minute KTLA morning news segment had multiple teasers and went viral on Facebook resulting in 27,000 views and 788 clicks.
The owners were also featured twice on CBS KCAL 9 for a total of seven minutes. (This media coverage alone equals $70,000 in media time!). Additional coverage includes KNX Newsradio (three separate broadcasts); The Daily Breeze; The Epoch Times & KSCI-TV Channel 18. WRITE WORD™ PR also handled marketing initiatives and strategic introductions that led to catering opportunities with an area hospital, alumni organization and a teachers' union.
Google the name of our client Richard Plump of Plump Engineering and you will find his profile in the L.A. Times is often the first item in an internet search – sometimes surpassing his Linked-in profile and company website. By any measure – this is spectacular SEO!
The article featured a color photo of the firm’s founder and his company van embossed with the company name and logo (a major branding coup); the ½-page, above-the-fold story was posted on the Times website prior to appearing in the Business Sections of the Saturday and Sunday editions! Plump was also on KNX Newsradio, within Civil Engineering Magazine, Yahoo Finance, Daily Breeze, and the Orange County Business Journal. WRITE WORD™ PR also handled the award presentation packet associated with the firm's Award of Excellence from the Structural Engineers Association of Southern California (SEAOSC). Plump has rehired our firm on multiple occasions.
