News reporters and producers receive hundreds of press releases daily – most of which never see ink or airtime. WRITE WORD™ Public Relations invests heavily in quality research and strategy to overcome such high failure rates:
Ragin Cajun Café was recently featured twice on CBS KCAL 9 for a total of seven minutes. The first broadcast had two 30-second teasers (This media coverage alone is equivalent to $70,000 in media time).
The client was also featured on KTLA Morning News; KNX Newsradio (three separate broadcasts); The Daily Breeze; The Epoch Times & KSCI-TV Channel 18. WRITE WORD™ PR also assisted Ragin Cajun with marketing initiatives and strategic introductions that led to catering opportunities and events with area hospitals, alumni organizations and a teachers' union.
Google the name of our client Richard Plump of Plump Engineering and you will find that his profile in the L.A. Times is often the first or second item to appear in an internet search – sometimes surpassing his Linked-in and company website. By any measure – this is spectacular SEO!
The article also featured a color photo of the Anaheim-based firm’s founder and his company van embossed with the company name and logo (a major branding coup); the ½-page, above-the-fold profile was posted on the Times website the Friday evening prior to appearing in the Business Sections of the Saturday and Sunday editions! Plump was previously profiled on KNX Newsradio, within Civil Engineering Magazine, and on the front page of the Orange County Business Journal. WRITE WORD™ PR also handled the award presentation packet associated with the firm's Award of Excellence from the Structural Engineers Association of Southern California (SEAOSC).
